• MGM Macau and Yuewen Group jointly presented the “Discover New Worlds • Yuewen IP Tour Festival at Macau.”
• The festival officially opened on 26 March and runs for 25 days.

Co-hosted by MGM Macau and leading mainland cultural enterprise Yuewen (China Literature Limited), the “Discover New Worlds • Yuewen IP Tour Festival at Macau” officially opened on 26 March. It runs for 25 days and will conclude on 19 April.

Centered on “empowering cultural tourism through IP and advancing industry development through collaboration,” the festival integrates multiple formats – including an industry forum, a flagship annual awards gala, city-wide experiential adventures and talent development initiatives – forming a series of high-profile, high-impact signature events.

A flagship annual event: “Yuewen Global IP Awards 2025” debuts at MGM Theater
As Yuewen’s annual flagship event, the “Yuewen Global IP Awards 2025,” was staged on 27 March at MGM Theater. Yuewen authors, representatives from cultural and creative industries, as well as well-known singers, actors and film and TV celebrities from mainland China gathered in Macau, where multiple annual awards were unveiled. With the gala being held in Macau for the first time, it brought top-tier content and strong industry attention to the city, further enhancing the appeal and distinctiveness of high-end cultural MICE events.

Under the theme “New Worlds. In My Sight,” the event brought together over 1,000 creators and industry-chain representatives from around the globe.

The “Yuewen Global IP Awards 2025” list was officially released on-site, presenting a total of 20 honors spanning annual influential works, outstanding authors, overseas original works, popular adapted IPs, breakthrough IP short dramas and comic-style short dramas (Manju), and annual “good products,” showcasing the full IP value chain from content to film and TV, animation, short-form content and derivative products.

Major honors unveiled at MGM Theater
For the marquee honor “Annual Influential Works,” the selection was primarily based on Yuewen’s long-established monthly ticket system – widely recognized in the online literature community. After multiple rounds of evaluation, 10 standout works made the list including Laoshi Ren, Being a talent in the Chusheng Demon Sect and No Money to Cultivate Immortality? Covering genres such as suspense, Xianxia and realism, these titles enjoy strong popularity online and show considerable adaptation potential.

Among the 12 titles selected for the “Most Popular Adapted IP of the Year,” TV and film dramas A Record of a Mortal’s Journey to Immortality, In the name of Blossom, No Pain No Gain, The Glory and Coroner’s Diary sparked major viewing buzz. Animated works including A Record of a Mortal’s Journey to Immortality: Return To Tiannan, Lord of the Mysteries, Renegade Immortal, The Outcast 6 and Way of Choices dominated the trending charts.

The game “Douluo Continent: Soul Hunting World” surpassed RMB 300 million in revenue in its first month after launch, while the audio title Guardians of the Dafeng became the first audio drama across the internet to exceed 10 billion plays – highlighting the cross-media impact of Yuewen’s IP ecosystem.

The “Outstanding Author of the Year” honor went to Yuewen Platinum Author Yuan Tong. A leading voice in science fiction, Tong’s representative work Deep Sea Embers previously received China’s science-fiction Galaxy Award, and its animation adaptation has officially been launched – positioning it as a strong contender for the next breakout IP.

The gala also featured several headline announcements. Popular domestic animation Ling Cage officially announced that its first animated feature film is coming, and the title also received the honor of “Most Anticipated Animated Feature Film of the Year.”

In addition, the “Global Cross-Industry Influential IP” honor was awarded to Lord of the Mysteries, recognizing its global breakthrough through cross-industry collaboration in book publishing and its tie-in with Honor of Kings. The work has been published in multiple languages across dozens of countries and regions, becoming an important vehicle for cultural export.

A core industry platform: “Yuewen IP Industry Forum” held at Fantasy Box
Following the momentum of the awards gala, on the afternoon of 28 March MGM joined hands with Yuewen (China Literature Limited) to host the “Yuewen IP Industry Forum” at Fantasy Box, the brand-new multipurpose MICE venue at MGM MACAU.

The forum brought together representatives across the IP industry chain – including literature, film and animation, digital gaming, designer toys and derivative products, investment, and AI technology – focusing on IP development, trading, licensing and the implementation of collaborations across diversified scenarios. Dedicated networking and business-matching sessions were arranged to facilitate project discussions and cooperation.

As the hosting platform, MGM is partnering with Yuewen to bring leading IP ecosystem resources to Macau. Leveraging MICE venues and event mechanisms, MGM said it aims to create on-the-ground collaboration opportunities for local cultural tourism, the cultural and creative sectors, the MICE industry and SMEs – driving the rollout of projects in IP licensing, content co-creation, derivative product development, immersive experiences and digital applications.

Spotlight on youth and emerging industries: Yuewen launches “Project Sparkcraft”
At the forum, Yuewen officially announced the launch of “Project Sparkcraft,” introducing a series of initiatives to support the growth of the AIGC video industry and a co-creation ecosystem. The “Manju Competition” was also launched on the same day, offering a clearer advancement pathway for a new generation of creators.

“Project Sparkcraft” includes four key initiatives.

• IP Access: opening IP resources to support AIGC video adaptations and co-productions in multiple formats, including 2D, 3D and semi-realistic styles;
• Platform Support: discovering AI creators through the long-running “Manju Competition,” with a plan to sign contracts with 1,000 AI-focused directors;
• Systematic Training: developing an AI-creation training system integrating top-university resources with hands-on practice;
• Financial Support: investing over RMB 100 million to launch the first support program dedicated to individual AI creators, targeting independent creators and small studios.

To encourage Macau’s participation in new industry trends, a dedicated Macau division was established for the competition, with engagement from universities in both mainland China and Macau. On the same day, MGM and Yuewen also hosted the “Manju Masterclass – Macau Session,” encouraging local creators to understand market trends and policy support, gain hands-on experience and broaden room for development in creation, cross-sector collaboration and commercialization.

IP enters the community: “Yuewen IP Hopping Adventure” connects World Heritage and the Old Town
To extend the festival’s impact beyond venues and across the city, MGM joined hands with Yuewen to launch the “Yuewen IP Hopping Adventure”, bringing IP-themed experiences into Macau’s neighborhoods. The program connects World Heritage sites, photo-worthy landmarks in the old town and local shops. Through interactive designs such as collecting stamps via consumption and redeeming IP-themed cultural-creative gifts, the campaign encourages cross-district exploration and longer stays, boosting community foot traffic and spending – turning “content” directly into tourism routes and community economy.

A “Yuewen IP Pop-up Store” opened at Navy Yard No. 1 in the Barra district, featuring a themed exhibition, limited-edition check-in points and an on-water inflatable IP installation. On 28 March, cosplayers dressed as IP characters appeared at the pop-up store and community interaction spots.