• Melco recognized with Platinum Awards for “Best Brand Campaign” and “Best Integrated Marketing Campaign” at 2026 TITAN Brand Awards.
• “Be A Dreamer” campaign combines celebrity influence, contemporary art, immersive experiences, and large-scale integrated communications.

Melco Resorts & Entertainment’s City of Dreams Macau has been honored with two Platinum Awards at the prestigious “2026 TITAN Brand Awards”. Its new brand chapter “Be A Dreamer” earned Platinum distinctions for Best Brand Awareness Campaign and Best Integrated Marketing Campaign.

Organized by the International Awards Associate (IAA), the TITAN Brand Awards are recognized as one of the most influential honors in branding and advertising. Entries are received from over 100 countries, celebrating projects that excel in media strategy and brand communication while achieving significant market impact and public engagement.

The “Be A Dreamer” campaign combines celebrity influence, contemporary art, immersive experiences, and large-scale integrated communications. The campaign introduces its first-ever celebrity-led brand narrative in collaboration with renowned actor Jing Boran as Global Brand Ambassador, and acclaimed ballet artist Tan Yuan Yuan as Friend of the Brand. On 10 March, 2026, the brand’s new chapter was unveiled through an immersive launch event anchored by Daniel Arsham’s largest-ever sculptural installation “Dream Entrance”, tailor-made for City of Dreams as a physical embodiment of the brand promise “Dream Beyond”.

This latest achievement follows the success of Melco’s “House of Dancing Water” Premiere campaign, which was bestowed the top honors at the 2025 edition of the “TITAN Brand Awards”.

Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “This achievement is a result of our team’s tireless pursuit of excellence and their ability to craft narratives that resonate on a global stage. These awards validate our commitment to setting new industry benchmarks and further solidify City of Dreams’ position as a world-leading destination for luxury hospitality with innovative and impactful storytelling.”