- SJM hopes event will broaden global perspectives and enhance the professionalism of Macau’s tourism workforce.
- About 330 people attended the seminar, including Macau tourism representatives, SJM staff, and local university faculty and students.
SJM Resorts, S.A., in partnership with the Macao Government Tourism Office (MGTO), has officially launched the second year of the “Star Service Formula” Activity Series, at the Grand Lisboa Ballroom, marked by its inaugural seminar.
The seminar featured Summer Xiang, Forbes Travel Guide’s Learning & Development Manager, Asia Pacific, as the keynote speaker, who shared in-depth insights into the core principles and execution standards of luxury hospitality. The session aimed to equip industry participants with global perspectives and help to further elevate the professional standards of Macau’s tourism practitioners.
The seminar attracted approximately 330 participants, including representatives from Macau’s tourism industry, SJM team members, and faculty and students from higher education institutions, demonstrating an enthusiastic response from the sector.
Daisy Ho, Managing Director of SJM, said, “SJM firmly believes that exceptional service is the cornerstone of sustainable growth in the tourism industry. This year, the Group achieved another milestone in the Forbes Travel Guide, with Grand Lisboa Palace Resort Macau becoming the world’s first integrated resort to have all its hotels awarded Five-Star ratings, underscoring our unwavering commitment to service excellence. We will continue to invest in talent development and, through the “Star Service Formula” Activity Series, foster knowledge exchange and practical learning across the industry, empowering professionals to deliver world-class hospitality to visitors from around the globe as we collectively embrace new challenges and opportunities.”
The “Star Service Formula” attracted nearly 400 participants last year. This year, it expands with seminars, training, and workshops to help practitioners better understand diverse visitor needs, enhance service skills, and deliver higher-quality tourism experiences.
