- The “Shop Macau Fun Macau!” campaign is an integral of the MGM Macau Premium Product Promotion Program 2024.
- The MGM Macau Premium Product Promotion Program was launched in 2023 and designed to utilize various approaches to promote Made in Macau, “M-Mark” and Macau-branded products.
MGM, the Industrial Association of Macau (AIM) and BOC Macau have joined forces to launch the “Shop Macau Fun Macau! campaign” from mid-July to August. The campaign aims to increase the sales and visibility of Macau products through e-coupons distributed via the BOC Macau App, thereby maximizing sales and recognition of Macau products and establishing the reputation of local brands.
At the launch ceremony, Kenneth Feng, President and Executive Director of MGM China, stated, “It is our honor to jointly organize this campaign with AIM and BOC Macau to offer e-coupons in the summer peak season, bringing a MOP25 discount for customers who make a single purchase of MOP75 or above at MinMPlaza.”
“As the program leverages the trend of e-payments, we aspire to not only attract a wider range of customers – especially the younger generation – to visit MinMPlaza, also known as the hub of Macau products, but also allow them to appreciate Macau brands, Macau design and Made in Macau products.”
According to MGM, a short video promoting MinMPlaza and the campaign will be broadcast on over 700 buses and major online platforms such as Xiaohongshu, Douyin, facebook and Instagram. Additionally, local and mainland Chinese influencers and bloggers, as well as those from Hong Kong and other regions, will be invited to visit the MinMPlaza or other points of sale for Macau-made and Macau-branded SME products to promote high-quality Macau products.
The campaign is an integral part of the “MGM Macau Premium Product Promotion Program 2024”.
