- Melco hosted the “Glow Your Way to Macao” event in Cyprus.
- The event formed part of the company’s efforts to promote Macau globally as a top destination for leisure and business travelers.
In mid-September, Melco Resorts & Entertainment held the “Glow Your Way to Macao” event in Cyprus, aiming to promote Macau as a prime destination for leisure and business tourism to European and Arab markets.
The event took place at City of Dreams Mediterranean, which Melco opened in July 2023. Around 150 guests were in attendance, including government officials from the Republic of Cyprus and the Macau SAR government, as well as representatives from business associations and media representatives from across Europe, the Gulf Cooperation Council (GCC) countries and Macau.

During the event, Melco highlighted Macau’s historical and cultural attractions while showcasing its exceptional hotels, entertainment, dining and MICE facilities. The aim was to enhance Macau’s appeal as a tourism destination for local businesses and the tourism industry.
“This showcased Melco’s steadfast commitment to promoting Macau as a global hub for both leisure and business travelers,” the company stated.
Melco Chairman and CEO Lawrence Ho added, “As a prominent integrated resort operator deeply rooted in Macau, we are thrilled to host our second ‘Glow Your Way to Macao’ event at City of Dreams Mediterranean. It serves as a testament to our support for the SAR government’s drive to attract further international travelers to the city, and to expand Macau’s visitor sources in alignment with the ‘1+4’ diversified development strategy.
“Being a study of contrasts – from its multicultural heritage to its culinary identity, Macau is a unique destination that truly never sleeps. We are thrilled to support the Macau government’s efforts to promote the city’s gastronomy, sporting events, culture, heritage and the creative arts as it continues to diversify and bloom. We are confident that Macau will grow to become an even more cherished and popular destination for travelers from Cyprus, the broader European and GCC market, as an exciting and remarkable city for visitors to immerse themselves in electrifying excitement.”
Head of Presidency of Cyprus, Andreas Gregoriou, expressed his warm welcome, saying, “It is a great pleasure to welcome the Macau authorities to Cyprus for this roadshow, showcasing Macau’s potential as a global destination for leisure and business travel. Cyprus, with its strategic location at the crossroads of Europe, Asia and Africa, offers unparalleled access to markets in the wider Mediterranean, the Middle East and beyond. As a member of the European Union, Cyprus serves as a gateway to one of the largest and most diverse economic zones in the world.”
Director of the Macao Government Tourism Office, Maria Helena de Senna Fernandes, commented, “Macau and Cyprus have much in common and great room for cooperation in tourism and beyond. Helped by Melco Resorts & Entertainment’s City of Dreams Mediterranean and its Macau sales office in Cyprus, I believe that we can spark a long-lasting friendship and cooperation between our two destinations. We look forward to joining hands with Macau’s integrated resort enterprises to create more cooperation and jointly expand the international visitor source markets.”
The first edition of “Glow Your Way to Macao” was held in the Philippines in October 2023. Melco stated that it will continue to support the Macau SAR government’s plans to promote international travel and boost tourism in Macau, showcasing Macau’s unique charm as a prime destination for both leisure and business tourism on the global stage.