• The “Tradition with a Modern Twist – Feiyi Pop-Up” series showcases Chinese intangible cultural heritage crafts.
• The event began at Wynn Palace in April and will feature a different intangible cultural heritage brand every two months.

Wynn has teamed up with several high-end Chinese brands to launch the “Tradition with a Modern Twist – Feiyi Pop-Up”, which officially kicked off on 1 April. The pop up will see a different intangible cultural heritage brand featured every two months, offering guests an immersive experience that combines cultural depth and luxury.

The first pop-up event is taking place from 1 April to 31 May at the East Esplanade of Wynn Palace, curated by Hong Kong’s iconic cultural brand Chinese Arts & Crafts Hong Kong (CACHK), boasting more than 65 years of history.

The event showcases exquisite fashion pieces inspired by six intangible cultural heritage crafts, including Xiang Yun silk (Fragrant Cloud Silk), Suzhou embroidery, brocade weaving, Zhang woolen fabric, floral knots and Song brocade.

Wynn explained that intangible cultural heritage crafts are experiencing a revival, particularly driven by the growing interest of younger generations in Chinese traditional culture. As a bridge between Chinese traditional crafts and contemporary design, Wynn aims to leverage this series of pop-up events to promote intangible cultural heritage to the international stage, enabling more people to recognize and appreciate its cultural value and exquisite craftsmanship.

With the launch of the first intangible cultural heritage pop-up store, Wynn said it looks forward to collaborating with more Chinese luxury brands to host a series of “Tradition with a Modern Twist – Feiyi Pop-Up” events, aiming to allow guests from around the world to explore the contemporary value of Chinese traditional crafts.