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Melco’s reimagined House of Dancing Water recognized at 2025 TITAN Brand Awards

  • Melco’s House of Dancing Water won the Platinum Award for Best Brand Awareness Campaign and Gold Award for Best Integrated Marketing Campaign at the 2025 TITAN Brand Awards.
  • Within three days of its premiere, the performance generated over 1.1 billion views and six million interactions across major social media.

Melco Resorts & Entertainment’s reimagined House of Dancing Water has been recognized at the 2025 TITAN Brand Awards, winning the Platinum Award for Best Brand Awareness Campaign and the Gold Award for Best Integrated Marketing Campaign.

These prestigious accolades celebrate Melco’s strategic marketing excellence and reinforce its ongoing commitment to elevating Macau as a “World Centre of Tourism and Leisure”.

Since its debut in 2010, the internationally renowned The House of Dancing Water has captivated millions of spectators worldwide. Recreated under the artistic direction of Giuliano Peparini, Artistic Director of Peparini Studios, the reimagined show merges breathtaking aquatic stunts, advanced stage technology and a 270-degree theater-in-the-round to deliver an immersive narrative that transcends traditional performance.

Through an innovative and targeted brand campaign, the premiere of the reimagined House of Dancing Water has made substantial impact, capturing extensive attention globally. In the three days following the premiere, over 1.1 billion views across major social media platforms, including Weibo, WeChat, Rednote, Facebook and Instagram, was achieved. Furthermore, engagement with associated social media content surpassed six million interactions.

Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “We are deeply honored by this recognition from the TITAN Brand Awards. It celebrates more than a successful relaunch; it validates the power of Melco’s global brand narrative and affirms our commitment to creating world-class entertainment experiences for our guests from across the globe.

“We extend our sincere gratitude to our teams and creative partners for their passion and excellence, and we will continue to set new benchmarks in entertainment that bring pride and enduring value to Macau.”

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