SJM and FAOM co-organize responsible gaming community carnival

• SJM promoted “Rational Entertainment” and “Healthy Financial Management” via the Responsible Gaming 2026 Entertainment Life RG – Rational Living, Love My Community Carnival.
• The carnival featured stage performances, mobile gaming competitions and booth games.

The “Responsible Gaming 2026 Entertainment Life RG – Rational Living, Love My Community Carnival,” co-organized by the Macao Federation of Trade Unions (“FAOM”) and SJM Resorts, S.A.(“SJM”), was recently held, attracting a total of 750 participants.

The event featured stage performances, the finals and award presentation ceremony of the RG Community Free-to-Play Mobile Game Competition, an online game prize presentation, interactive booth games and a dedicated photo zone. Through a diverse range of activities, the carnival promoted positive messages on the prevention of gambling disorder, responsible gaming and sound financial management.

Lei Cheng I, Vice-president of FAOM, said, “the Federation has long been committed to supporting the Macao SAR Government’s policies by mobilizing the strengths of enterprises and community stakeholders. By leveraging corporate expertise and resources, community networks and support from schools, we seeks to extend the promotion of sound financial management concepts to campuses, families and the wider community.”

Rachel Chan, Senior Vice President of Human Resources of SJM, added, “SJM is committed to fulfilling its corporate social responsibility and actively supporting the Macao SAR Government’s responsible gaming policies. We believe entertainment can enrich life when enjoyed with rationality and proper planning.

“Together with FAOM, we continue to strengthen our community outreach efforts by promoting the concepts of ‘Rational Entertainment’ and ‘Healthy Financial Management’ among residents, visitors and students. Through these initiatives, participants are encouraged to better understand the nature of games of chance, set appropriate limits on time and spending, and enjoy entertainment responsibly and within their means.”