Macau’s annual signature shopping event, the “Sands Shopping Carnival,” was successfully held from 23 to 26 July at The Venetian Macao’s Cotai Expo, attracting nearly 160,000 visits over four days, setting a new record for the event’s attendance. Since its debut in 2020, the carnival has become a significant platform for promoting the development of local SMEs, supporting Macau’s moderate economic diversification.