- Event attracted nearly 200 designers, faculty members, and students from leading educational institutions across the Greater Bay Area.
- The program includes a guided tour of Vivienne Westwood Jewellery Exhibition and seminar by the Vivienne Westwood team.
SJM Resorts, S.A., welcomed nearly 200 designers, teaching staff and students from leading educational institutions across the Greater Bay Area on 29 April to a specially curated educational program “An Insight into the world of Vivienne Westwood – connecting fashion, culture and community”, at Grand Lisboa Palace Resort Macau, in conjunction with the Southern China debut of the Vivienne Westwood & Jewellery exhibition.
Students from The University of Macau, Macau Polytechnic University, Macau Productivity and Technology Transfer Center, Pui Ching Middle School of Macau, Pui Ching Middle School (Coloane Campus), The University of Hong Kong, Hong Kong Design Centre, Shenzhen Polytechnic University and the School of Jewelry, Shenzhen City Polytechnic gathered for an immersive experience combining an in-depth guided tour with a dedicated industry seminar hosted by the Vivienne Westwood team — providing a structured bridge between academic learning and real-world creative practice.
At the heart of the program was a rare opportunity for the audiences to engage directly with senior management from one of the world’s most iconic fashion houses. Giuseppe Aragoni, Vivienne Westwood Chief Operating Officer, and Christopher Di Pietro, Global Brand Director, served as speakers for an interactive seminar, offering first-hand insights into fashion marketing strategies, brand building and identity, and the creative discipline required to sustain originality in a competitive global industry.
The open dialogue allowed aspiring designers, creatives, faculty staff and students to understand how a fashion house can interact at both a local and global level. In addition, how internationally recognized collections, heritage and craftsmanship can evolve with cultural relevance.
