• SJM co-hosted the “SJM Technological Innovation Industry-Academia-Research Reverse Business Matching”

• Over 120 representatives from enterprises and higher education institutions engaged to create new opportunities.

SJM Resorts, S.A., in collaboration with the Economic and Technological Development Bureau (DSEDT) and the Science and Technology Development Fund (FDCT), co-hosted the “SJM Technological Innovation Industry-Academia-Research Reverse Business Matching Session,” with the Macao Young Entrepreneur Incubation Centre serving as the implementer.

The session brought together Macau technology enterprises certified under the “Technology Enterprise Certification Programme,” tech companies from Macau and Hengqin, and higher education institutions to explore opportunities for collaborative innovation among industry, academia and research. The initiative supports the Macao SAR Government’s “1+4” economic diversification strategy.

Demand-driven approach accelerates research application
Adopting a “demand-driven” approach, the session established an efficient platform connecting the integrated tourism and leisure industry with enterprises, academia and research institutions. By aligning real industry needs with innovation capabilities, it aimed to accelerate the commercialization and practical application of research, injecting fresh momentum into the industry. The event attracted more than 120 representatives from enterprises and higher education institutions.

Reverse matching format to address real operational needs
The session featured an innovative “reverse business matching” format led by SJM’s Information Technology team. Instead of solution-providers pitching ideas up front, SJM first presented real operational challenges requiring technological solutions. Key areas of focus included a multi-stack membership card printing system, palm vein biometric authentication, AI-powered visual inspection technologies, AI security patrol robots and process digitalization.

Participants – including certified tech enterprises, tech companies from Macau and Hengqin and higher education institutions – were invited to propose targeted solutions to these challenges, enabling precise and outcome-oriented matching.

Nurturing local talent through industry-academia collaboration
The session also provided a valuable platform for local higher education institutions, enabling students to engage directly with commercially relevant projects beyond the classroom.

This integrated industry-academia-research model not only enhances the real-world applicability and impact of research but also helps cultivate a new generation of technology professionals with hands-on experience, laying a strong foundation for Macau’s long-term innovation ecosystem.

Daisy Ho, Managing Director of SJM, noted that the initiative is intended to serve as a leading example for the industry, encouraging more integrated tourism and leisure enterprises and large organizations to open up application scenarios and embed technological innovation into their operations. This will help establish “tourism + technology” as a key pathway for Macau’s economic diversification.

She added that by connecting certified tech enterprises, tech companies from Macau and Hengqin and higher education institutions, the initiative facilitates the flow of innovation resources and supports talent development. Anchoring research in real-world needs will help accelerate the commercialisation of research and drive industry upgrading, she explained.

Creating new opportunities through targeted collaboration
The event also created valuable opportunities for Macau technology companies. By clearly articulating specific operational needs, large enterprises provide tech companies from Macau and Hengqin with clearer direction for product development, paving the way for long-term partnerships and deeper integration into industry value chains.

Interactive Q&A and matching sessions enabled meaningful dialogue among participants, fostering collaboration, accelerating technology adoption and strengthening Macau’s innovation and technology ecosystem.