• The “Galaxy Macau Chill Coffee” Macau Coffee Cultural Festival was held from 16 to 18 January, running for three consecutive days at Galaxy International Convention Center.
• The festival brought together 60 exhibitors from Macau, the Greater Bay Area, and overseas, with more than 40 of them being local SMEs and Macau brands.

Organized by Galaxy Entertainment Group (GEG) through the “GEG SME Series”, the “Galaxy Macau Chill Coffee” Macau Coffee Cultural Festival was held from 16 to 18 January, running for three consecutive days at Galaxy International Convention Center. The festival featured a wide range of activities, offering Macau a cultural coffee celebration combining exhibitions, tastings, workshops and competitions.

As the first large-scale coffee cultural event in Macau hosted by an integrated tourism and leisure enterprise, the festival brought together 60 exhibitors from Macau, the Greater Bay Area and overseas, with more than 40 of the participating exhibitors being local SMEs and Macau brands. GEG also provided exhibitors with logistical support and promotional resources with the aim of helping enterprises expand business opportunities and strengthening industry exchange.

Philip Cheng, Director of GEG, said, “The ‘Galaxy Macau Chill Coffee’ event is a vivid example of GEG’s efforts to support SMEs in upgrading their businesses across different dimensions. We sincerely thank all supporting and related organizations for participating and making this event a success. By working together, we are creating more business opportunities for local enterprises, fostering the integrated development of tourism and gastronomy, and highlighting Macau’s positioning as a ‘World Centre of Tourism and Leisure’.”

During the event, GEG waived all exhibitor participation fees and launched the “Coffee Tasting Reward Program” to encourage on-site consumption. In addition, GEG worked with media partners, the Macau Live Streaming Association and Coffeeder to promote the festival through online live streaming and e-commerce live streaming.

The festival also featured world coffee champions, including Liang Fan (China), Boram Um (Brazil), Mikael Jasin (Indonesia) and Shaun Liew (Malaysia), who delivered talks and interacted with participants.

The festival included hand brew and latte art competitions, along with a range of themed workshops – some led by representatives of local participating SMEs – further deepening public understanding of coffee culture. In addition, green elements were incorporated into the venue design through the use of recyclable materials and repurposed wooden pallets.