• SJM celebrated the Mid-Autumn Festival by launching its 2026 “SJM Spreading Warmth Mid-Autumn Outreach Programme” series of activities from 1 to 24 September.

• SJM volunteers visited 850 households, delivering gift packs and festive greetings to approximately 2,600 beneficiaries.

In celebration of the Mid-Autumn Festival, SJM Resorts, S.A. upheld its philosophy of “From the society, For the society” by launching its 2026 “SJM Spreading Warmth Mid-Autumn Outreach Programme” series of activities from 1 to 24 September.

SJM organized a volunteer team totaling nearly 100 volunteer visits to various social welfare institutions and vulnerable groups across Macau. In total, they visited 850 households, delivered gift packs and festive blessings to approximately 2,600 beneficiaries, spread festive joy and community care and promoted the fine tradition of mutual support.

For years, SJM has remained deeply committed to the community. This campaign reached numerous social welfare organizations and communities across Macau, with beneficiaries covering diverse groups such as children, youth, individuals with special needs and the elderly.

Beneficiaries included the Child Protection Centre Against Child Abuse (Macau) Association, the Macau Down Syndrome Association, the Macau Special Olympics, Escola De S. José De Ká-Hó, the Macau Association of the Hearing Impaired, as well as elderly residents living alone, single-parent families and low-income families.

Through group visits, volunteers listened to their daily needs and aspirations, ensuring that the company’s care effectively reaches the grassroots level.

SJM and the Macau Holy House of Mercy’s joint “My ElderFriend Programme” continues on a regular monthly basis.

To celebrate the Mid-Autumn Festival, the September visit featured a special Mid-Autumn theme. The SJM volunteer team visited the Our Lady of Mercy Home to make traditional Mid-Autumn handicrafts together with the seniors and brought extra joy through interactive riddle games.

Additionally, on 13 September, SJM teamed up with Caritas Macau youth to visit the Asilo de Betânia, delivering musical performances and interactive mini-games for seniors.