• SJM participated in the “Experience Macao Roadshow in Lisbon”, held in the Portuguese city from 17 to 21 September.
• The roadshow highlighted Macau’s role as a bridge for Sino-Portuguese Exchange.

SJM Resorts, S.A. participated in the “Experience Macao Roadshow in Lisbon” from 17 to 21 September, organized by the Macao Government Tourism Office (MGTO). The roadshow’s opening ceremony was presided over by officials from Macau and Portugal, together with representatives of the industry. Prior to the ceremony, guests toured SJM’s booth, exploring its diverse “tourism+” offerings which included stunning visuals, interactive activities and exclusive accommodation packages.

To further strengthen collaboration with Portugal’s tourism industry and media, SJM engaged in a series of exchange activities while in Lisbon, including an exclusive media luncheon at Belcanto, a two-MICHELIN-starred restaurant helmed by chef José Avillez. Avillez is the first Portuguese chef in Lisbon to achieve this distinction. He also leads Mesa by José Avillez, the contemporary Portuguese restaurant at Grand Lisboa Palace Resort Macau.

The luncheon showcased signature dishes from Mesa, highlighting its unique culinary excellence to local media. The event also introduced the facilities and diverse offerings of SJM’s Grand Lisboa Palace and Grand Lisboa Macau. The event attracted over 10 local Portuguese and international media from the lifestyle, gastronomy and travel sector, further enhancing the brand’s visibility and influence in the international market.

Additionally, SJM hosted a luncheon at Bairro do Avillez, a renowned restaurant also helmed by José Avillez.  More than 40 guests from travel agencies, wholesalers, tourism associations and the MICE industry attended. SJM representatives highlighted SJM’s latest developments and products, promoting Macau’s rich tourism experiences and hospitality capacity. The event featured a prize quiz session, aimed at encouraging guests from the Portuguese travel industry to visit Macau in person, experience SJM’s diverse tourism offerings and deepen their understanding of and interest in the city.

SJM said it is committed to expanding its presence in international markets, highlighting Macau’s unique role as a “World Centre of Tourism and Leisure” and deepening cultural and economic exchange between China and Portugal.