SOCIETY
Our society category is broad, referring to initiatives supporting various cultural, educational, religious, scientific, sporting and other activities promoting the greater good of the Macau, Greater Bay Area and wider China societies. Such initiatives create social improvement through upgrading economic well-being, promoting health and fitness, sharing knowledge and information and various other positive strategies. Recent examples have included helping Macau citizens learn about mainland China government policy, encouraging scientific research or study, creating mentorship programs as well as hosting festivals, exhibitions and sporting events.

Fulfilling CSR through education: Britcham empowers students with Annual Fund Raising Ball support
The British Chamber of Commerce in Macao held its Annual Fund-Raising Ball 2025 at StarWorld Hotel in June. Half of the funds raised will be

Sands China empowers Macau youth and community with disaster readiness initiative
Sands China held the 2025 Sands Cares Disaster Preparation & Emergency Response Kit Programme in June. The initiative aims to strengthen students’ and the community’s

GEG and Macau Special Olympics celebrate fifth anniversary of “GEG Run with a Partner Training Program” with expanded outreach scope
GEG and MSO jointly organized the “GEG Run with a Partner Training Program” which is celebrating its fifth anniversary in 2025. GEG and MSO expanded

SJM takes part in diverse array of 2Q25 events to foster cultural heritage and economic diversification
SJM supported cultural heritage events such as “The Feast of the Drunken Dragon” and “SJM Macao Dragon Boat International Races” in 2Q25. The community initiatives

Sands China leads new chapter in Rua das Estalagens revitalization with publication of bilingual illustrated history
Sands China has released a new bilingual book titled In Search of Its Roots – An Illustrated History of Rua das Estalagens. The publication showcases

Sands China and Fuhong Society of Macau distribute gift packs to local children in celebration of Children’s Day
Sands China and Fuhong Society of Macau assembled 2,600 gift packs for Children’s Day. The collaboration integrated community engagement with inclusive employment as part of