• Sands China won the “2023 Excellence in Practice Award” from the Association for Talent Development (ATD) for its training program “The Knowledge – Be a Londoner Guide”.
• The program is designed to cultivate passionate brand ambassadors at The Londoner Macao, empowering them to create unforgettable bespoke experiences for guests.

Sands China recently received the “2023 Excellence in Practice Award” from the renowned Association for Talent Development (ATD) for its innovative training program, “The Knowledge – Be a Londoner Guide”.

According to the company, “The Knowledge – Be a Londoner Guide” is a cutting-edge training program specifically designed to cultivate passionate brand ambassadors at The Londoner Macao, empowering team members to create unforgettable bespoke experiences for guests. The program has been instrumental in enhancing more than 6,000 team members’ understanding of The Londoner Macao in a fun and unconventional way, as they were involved in the transformation of the original Sands Cotai Central integrated resort into The Londoner Macao.

Since its launch in 2021, the program has garnered acclaim from various Asia Pacific organizations, including Human Resources Online (Singapore and Hong Kong), HRflag, and the Employer Branding Institute. Its innovation and business effectiveness have significantly enhanced the professionalism of team members at The Londoner Macao and elevated the property’s brand awareness across multiple social media channels, resulting in high customer satisfaction.

“We are immensely proud of this achievement, which highlights our dedication to nurturing our team members’ potential,” said Paulo Cheong, Vice President of Human Resources for Sands China. “Receiving this esteemed award from ATD, a globally recognized organization in the human resources sector, is truly an honor.

“We remain steadfast in our dedication to creating innovative training programs and shaping a rewarding employee experience that drives our company’s growth and success. This recognition will undoubtedly propel us forward in our mission to foster a diverse range of high-level professionals, contributing to Macau’s transformation into a world center of tourism and leisure.”