Sands China recently held its “11th Responsible Gaming Ambassador Advanced Training Programme,” providing systematic professional training to 42 Responsible Gaming Ambassadors from various departments and deepening their understanding of gambling disorder.
The Programme comprises two key initiatives: the Entrepreneurship Recruitment Programme 2.0 for Rua das Estalagens and the newly introduced Shop Rebranding Programme. After a rigorous three-round evaluation process, 24 outstanding projects were selected this year. In April this year, Sands China launched the Sands China Community Revitalization Programme for Rua
Organised by the Asian Film Awards Academy and fully sponsored by Sands China, the “International Film Camp 2026” (IFC) held its awards presentation and closing ceremony at The Londoner Macao on 22 September.
Sands China hosted the “2026 MSO Sands China Cup – Inclusive Community Basketball Carnival,” drawing over 250 local residents. Participants included representatives from special education schools, community centers, residential care homes, and four secondary school basketball teams. Along with Sands Cares Ambassadors and Sands China basketball team members, they participated in basketball competitions and interactive games, fostering inclusion, mutual care, and social harmony between people with and without disabilities.
The Parisian Macao reached its milestone 10th anniversary on September 13. Since its opening in 2016, the landmark resort has attracted over 100 million visitors from around the globe. To commemorate this extraordinary journey, Sands China has rolled out a series of celebratory events to share the joy with members of the community, employees, and partners, marking the remarkable decade of The Parisian Macao’s brilliance.
To continuously deepen exchanges between Hengqin and Macau and promote Macau youth’s better integration into the country’s overall development, Sands China and the Macau Youth Development Service Centre co‑organised “Sands Cares in the Greater Bay Area: The Macau–Hengqin Study Tour 2026” on Sept. 2, 2026.
Since Sands Gallery launched the special exhibition “A Century of Iec Long Firecracker Factory in Radiance” in March, the show has successfully guided visitors through the century-long splendor and urban memories of Macau’s firecracker industry and has received high praise from local residents and visitors from home and abroad.
Sands China Ltd has won two Gold Awards at the PATA Gold Awards 2026: the Gold Award for Printed Marketing Campaign (Industry) for the artbook “Sands China Presents — Dopamine: Fountain of Happiness,” and the Gold Award for Sustainable and Inclusive Marketing Campaign for its signature Sands Shopping Carnival.
In support of International Special Olympics Day, Sands China Ltd. recently joined hands with Macau Special Olympics and the Macau Medical and Health Federation to co-organize the “2026 Special Olympics Community – Healthy Athletes Programme” at Saint Paul School Macau. The program provides professional health assessment services, offering practical support and care to individuals with intellectual disabilities and their families.
The 7th “Sands Shopping Carnival” recently concluded successfully, bringing together 20 social service organizations and over 100 community volunteers, including “Sands Cares Ambassadors.” The four-day fair created new opportunities for various stakeholders in Macau to collaborate, expand marketing channels and connect with the community.
Sands China recently held its “11th Responsible Gaming Ambassador Advanced Training Programme,” providing systematic professional training to 42 Responsible Gaming Ambassadors from various departments and deepening their understanding of gambling disorder.
The Programme comprises two key initiatives: the Entrepreneurship Recruitment Programme 2.0 for Rua das Estalagens and the newly introduced Shop Rebranding Programme. After a rigorous
Organised by the Asian Film Awards Academy and fully sponsored by Sands China, the “International Film Camp 2026” (IFC) held its awards presentation and closing ceremony at The Londoner Macao on 22 September.
Sands China hosted the “2026 MSO Sands China Cup – Inclusive Community Basketball Carnival,” drawing over 250 local residents. Participants included representatives from special education schools, community centers, residential care homes, and four secondary school basketball teams. Along with Sands Cares Ambassadors and Sands China basketball team members, they participated in basketball competitions and interactive games, fostering inclusion, mutual care, and social harmony between people with and without disabilities.
The Parisian Macao reached its milestone 10th anniversary on September 13. Since its opening in 2016, the landmark resort has attracted over 100 million visitors from around the globe. To commemorate this extraordinary journey, Sands China has rolled out a series of celebratory events to share the joy with members of the community, employees, and partners, marking the remarkable decade of The Parisian Macao’s brilliance.
To continuously deepen exchanges between Hengqin and Macau and promote Macau youth’s better integration into the country’s overall development, Sands China and the Macau Youth Development Service Centre co‑organised “Sands Cares in the Greater Bay Area: The Macau–Hengqin Study Tour 2026” on Sept. 2, 2026.
Since Sands Gallery launched the special exhibition “A Century of Iec Long Firecracker Factory in Radiance” in March, the show has successfully guided visitors through the century-long splendor and urban memories of Macau’s firecracker industry and has received high praise from local residents and visitors from home and abroad.
Sands China Ltd has won two Gold Awards at the PATA Gold Awards 2026: the Gold Award for Printed Marketing Campaign (Industry) for the artbook “Sands China Presents — Dopamine: Fountain of Happiness,” and the Gold Award for Sustainable and Inclusive Marketing Campaign for its signature Sands Shopping Carnival.
In support of International Special Olympics Day, Sands China Ltd. recently joined hands with Macau Special Olympics and the Macau Medical and Health Federation to co-organize the “2026 Special Olympics Community – Healthy Athletes Programme” at Saint Paul School Macau. The program provides professional health assessment services, offering practical support and care to individuals with intellectual disabilities and their families.
The 7th “Sands Shopping Carnival” recently concluded successfully, bringing together 20 social service organizations and over 100 community volunteers, including “Sands Cares Ambassadors.” The four-day fair created new opportunities for various stakeholders in Macau to collaborate, expand marketing channels and connect with the community.
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