- The “Boundless Audiovisual · Convergence and Symbiosis” forum was held in Macau on 16 December.
- Participants discussed shared challenges and agreed in principle to establish a “Cross-Strait and Hong Kong-Macao International Communication Center”.
The “Boundless Audiovisual · Convergence and Symbiosis” Cross-Strait and Hong Kong-Macao Online Audiovisual Sharing Forum, co-hosted by the International Communication Committee of the Macau Internet Audiovisual Association and the Macau China Nation Cultural Innovation Association, was held in Macau on 16 December. The Macau Internet Communication Association (MICA) was a co-organizer.
Representatives from the online audiovisual industries of Hong Kong, Macau and Taiwan gathered in the vibrant innovation and entrepreneurship hub of the Guangdong-Hong Kong-Macau Greater Bay Area to explore new opportunities and pathways for industry development. Multiple speakers candidly discussed common challenges facing the sector, including content adaptation difficulties stemming from cultural differences, operational complexities arising from inconsistent platform regulations and resource constraints encountered by small and medium-sized teams during overseas expansion.
Ken Ao, Chairman of MICA, noted at the conference, “The online audiovisual industry is currently experiencing explosive growth. From short videos and live-streamed e-commerce to the overseas expansion of micro-dramas, the industry landscape continues to diversify while the creative ecosystem matures. Mainland production teams now release multiple works monthly, with AI technology significantly enhancing global creative capabilities.”
Li Xiu Yang, Vice Chairman of MICA, emphasized that Macau, as a crossroads of Chinese and Western cultures, should leverage its unique advantages in the online audiovisual field.
“We will actively explore Macau’s rich cultural assets and showcase the city’s open and inclusive spirit to the world through formats like short videos and micro-dramas, thereby contributing to the international dissemination of Chinese culture,” Li said.
At the conference, representatives from all parties reached a preliminary agreement to establish the “Cross-Strait and Hong Kong-Macao International Communication Center”. They aim to launch related cooperative projects by June 2026, establishing a regular collaboration mechanism to propel Chinese-language audiovisual content onto the global stage.
