This book represents the culmination of several years of planning and hard work by the O MEDIA team. Since 2005 our company and its subsidiaries have produced media covering the Macau SAR, so we already had an audience which included influential leaders, and a close relationship with many of Macau largest companies.

As the Chief Executive and indeed the entire governmental sector emphasised the importance of the diversification of the Macau economy and the healthy and sustainable development of Macau society, we realised there was a place for an independent and authoritative “media of record” for economic diversification initiatives in Macau.

This is why we created New Macau, utilising our existing relationships with Macau industry and expanding our target audience to include even more influential leaders in Macau.

It is our fervent hope that New Macau plays a leading role in closing the communications gap in Macau. While local newspapers, magazines and television cover economic diversification initiatives from time to time, prior to the establishment of New Macau there was no dedicated independent media channel focusing solely on economic diversification initiatives. Some companies do create their own annual CSR or ESG reports, and these do include some economic diversification initiatives. These are often distributed to influential people in Macau government, associations and society, and we hope New Macau complements these by offering a comprehensive, more frequent and Macau-wide perspective of economic diversification initiatives each quarter.

New Macau is a tripartite initiative embracing government, industry and the community, with its very own unofficial advisory board of respected figures with a range of relevant skills, knowledge and connections.