- SJM co-hosted European Travel Agents’ and Tour Operators’ Associations 2025 Macao Summit at Grand Lisboa Palace Resort Macau in early June.
- The summit attracted representatives from 32 European countries, representing over 80,000 travel agencies and tour operators.
The European Travel Agents’ and Tour Operators’ Associations (ECTAA) 2025 Macao Summit, co-hosted by SJM Resorts, S.A. (SJM) and organized by the Macao Government Tourism Office (MGTO), was held from 2 to 5 June at Grand Lisboa Palace Resort Macau.
The four-day summit brought together key stakeholders from across Europe, with SJM providing venues for the board and general assembly, panel sessions, business networking session and a press conference.
The program closed with a gala dinner co-hosted by SJM and the MGTO.
Daisy Ho, Managing Director of SJM, said “The European market is a key focus of our ongoing efforts to diversify Macau’s visitor base, attract high-value travelers and encourage longer stays.
“This summit has offered Macau a valuable platform to better understand the evolving preferences of European travelers while fostering collaboration with trade counterparts in areas of ‘Tourism +’ such as gastronomy, culture, sports and MICE. We hope the delegates will take Macau’s distinctive appeal back to their home markets and help position the city as a top-of-mind destination for European consumers.”
This was the first time Macau had hosted an official ECTAA summit, drawing some 40 leading travel professionals and decision-makers from 32 European countries, representing over 80,000 travel agencies and tour operators.
The summit aimed to deepen connections between the Chinese and European tourism sectors, showcase Macau’s strengths as ECTAA’s “Preferred Destination for 2025” and reinforce the city’s role as a vital bridge to the European travel market.
SJM actively supported the summit and contributed to a series of promotional initiatives alongside MGTO, demonstrating the shared commitment between the public and private sectors in advancing sustainable and diversified tourism development in Macau.
