• MGM and AIM have organized the “city’super Macau Festival” product selection for SMEs.
• The “2025 Hong Kong city’super Macau Festival – Flavorsome Journeys in Macau” will take place in Hong Kong in October.

Organized by the Industrial Association of Macau (AIM) in collaboration with MGM, the “2025 Hong Kong city’super Macau Festival – Flavorsome Journeys in Macau” will take place from 7 to 31 October across four city’super branches in Hong Kong.

To assist in curating premium Macau products for the event, MGM and AIM arranged a product selection for SMEs at MinM Plaza in early September. City’super’s procurement team from Hong Kong was specially invited to Macau for in-depth discussions with over 20 local enterprises.

Distinguished guests included Fong Son Kin, Chairman of AIM; Lam Hoi Kin, Head of External Trade and Economic Cooperation Department of Economic and Technological Development Bureau; Marc Chau, Director of city’super Food Business Unit, along with his procurement team; and Simon Leong, Assistant Vice President of Purchasing at MGM.

During the event, the city’super team shared insights into their brand positioning, product selection strategies and procurement principles. They also invited Wong Yu Fei, third-generation successor of heritage Macau noodle brand Wong Chi Kei – which has a history spanning over 70 years – to recount his experience as the first Macau brand to enter city’super.

Participating Macau brands spanned multiple categories including food, beverages, cultural and creative products, health and wellness items. Representatives from each brand provided detailed introductions to their product features and received professional advice.

Last year’s “Flavorsome Journeys in Macau” event was held across five city’super outlets in Hong Kong, facilitating the entry of 10 Macau brands into the Hong Kong market with over 80 products showcased.

This year’s event will run from 7 to 31 October across four city’super outlets in Hong Kong, with both participating brands and product variety expected to reach new heights.