• Wynn Culture became a new member of the Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Artistic Cooperation Summit Mechanism.
• As a new member, Wynn will collaborate with cultural institutions across the Greater Bay Area in planning culturally distinctive yet internationally oriented projects.

The “Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Artistic Cooperation Summit Mechanism – 2025 Annual Conference (Macao)” was held in Macau from 19 to 20 September. Wynn’s cultural brand “Wynn Culture” formally became a new member of the mechanism at the annual meeting and was presented with a plaque. This signifies widespread recognition of its efforts in promoting cultural and artistic development.

Held under the theme “Mutual Growth, Construction and Integration: Cultural and Artistic Innovation and Development of Greater Bay Area in the New Era”, the summit was patronage of the China Federation of Literary and Art Circles (CFLAC) and the Secretariat for Social Affairs and Culture of Macao, and organized by the Guangdong Federation of Literary and Art Circles and the Federation of Associations of Cultural Sectors of Macau.

Attendees included Zhang Zheng, Secretary of Party Leadership Group, Vice President and Member of the Secretariat of CFLAC; Hu Jingjun, member of the Standing Committee and Head of the Publicity Department of the Guangdong CPC Provincial Committee; alongside government and cultural federation representatives from the Greater Bay Area’s “9+2” cities. Participants engaged in in-depth discussions on topics including tripartite collaborative innovation mechanisms, resource integration and cultural talent cultivation.

“Wynn Culture” is a new cultural brand established by Wynn to deepen Macau’s strategic positioning as “a base for the exchange and cooperation hub rooted in Chinese heritage with diverse cultures thriving in harmony”.

The brand is dedicated to strengthening Macau’s role as a bridge connecting East and West, promoting Chinese culture globally.

As a new member, Wynn said it will leverage its cultural resources to collaborate with cultural institutions across the Greater Bay Area in planning culturally distinctive yet internationally oriented projects.