• SJM supported cultural heritage events such as “The Feast of the Drunken Dragon” and “SJM Macao Dragon Boat International Races” in 2Q25.
• The community initiatives span cultural preservation, patriotic education, social care, economic diversification and more.

Between March and June 2025, SJM Resorts, S.A. organized a diverse range of community initiatives spanning cultural preservation, patriotic education, social care, economic diversification and more.

The initiatives included the “SJM Macao International Dragon Boat Races” in collaboration with the Sports Bureau of the Macao SAR Government and the Dragon Boat Association of Macao, China. A large-scale carnival was organized along the coastal area of Nam Van Lake Nautical Centre and Anim’Arte NAM VAN, providing a valuable promotional platform for local SMEs and NGOs (Non-Governmental Organizations).

SJM has long supported the “The Feast of the Drunken Dragon” and continued to serve as the main sponsor this year – dispatching the company’s volunteer team to assist in distributing longevity rice at the event venue and actively participating in the inheritance and development of this precious national intangible cultural heritage through the “tourism + culture” approach. This strategy aims to inject fresh vitality into traditional festivities while showcasing Macau’s cultural appeal to visitors from around the world.

Supported by the Federal General Commercial Association of Macau Small and Medium Enterprises, SJM also hosted the “SJM SME Institution Cyber Security Workshop and Business Matching 2025” at The Grand Ballroom of Grand Lisboa Macau. The event drew over 100 representatives from 80 micro, small and medium-sized enterprises.

Patriotic education and talent cultivation
SJM successfully conducted the 9th “Jiangxi Jinggangshan Patriotic Education and Training Programme” from 7 to 11 April 2025. As part of the “SJM Patriotic Education Series,” this year’s program not only engaged SJM team members but also welcomed youth representatives from various Macau community organizations, attracting nearly 100 participants to Jinggangshan. Through immersive learning experiences, participants deepened their understanding of revolutionary heritage, strengthened patriotic unity and promoted the spirit of “Love for the Motherland, Love for Macau.”

SJM said it is committed to its core values of “Love for the Motherland, Love for Macau.” Since 2019, the company has organized its team members to visit the “National Security Education Exhibition”, jointly hosted by the Macao SAR Government and the Liaison Office of the Central People’s Government in the Macao SAR. This year, 300 staff members participated in this initiative, aimed at enhancing their understanding of national security and showcasing Macau’s practical achievements, thereby strengthening corporate awareness and reinforcing their duty and mission of safeguarding national security.

On 30 May, SJM and Macau Millennium College hosted the “Together, We Grow and Progress with the Motherland” Forum and Patriotic Education Certification Presentation Ceremony at Grand Lisboa Palace Resort Macau. The forum featured guest speakers Professor Luo Weiqi, Vice President of the Chinese Society of Educational Development Strategy and former Director of the Department of Education of Guangdong Province, and Kevin Ho, Deputy to the National People’s Congress and President of the Macau Chamber of Commerce. It focused on “Telling China’s and Macau’s Stories Well” and sharing cutting-edge insights and strategic visions of China’s latest development.

Meanwhile, SJM and the Macau Science and Technology Innovation Education Association co-organized the “2025 World Robot Olympiad Robostarter — Macau Tryouts.” This event took place on 25 May at the Grand Pavilion of Grand Lisboa Palace Resort Macau. Ten local primary schools participated, sending a total of 22 teams consisting of nearly 60 teachers and students. Since establishing the “SJM Sports Teams Development Scholarship” for the University of Macau (UM) in 2023, SJM has supported the training and development of UM’s Tennis Team and Martial Arts Team by providing MOP 25,000 to each annually.

SJM also supports the Macao University of Tourism (UTM) with its “UTM First Lecture” Programme by developing a guided tour titled “SJM’s Creative Innovations in Classic Cuisine.” The tour provided students with immersive experiences in fine dining and luxury service, offering valuable insights as they explore various career paths in the tourism industry.

SJM and the UTM co-hosted an exclusive culinary demonstration workshop at Mong-Há Campus, featuring renowned Portuguese chef José Avillez – the first chef garnering two MICHELIN Stars in Lisbon, Portugal and the visionary behind Mesa by José Avillez at Grand Lisboa Palace Resort Macau. Chef Avillez shared his expertise with fourth-year Culinary Arts Management students, showcasing his signature techniques and engaging in insightful discussions.

Social care and Special Olympics integration
SJM fully supports the “Healthy Macau Blueprint” initiated by the Macao SAR Government, collaborating with the Macao New Chinese Youth Association to launch the “Silver Age Health Promotion Programme”. The company said it is honored to have the Health Bureau as the supporting partner. The program aims to help the elderly enhance their knowledge of health, raise awareness about disease prevention, improve health management abilities and express care and love for the elderly through a community support network.

SJM and the Macau Special Olympics (MSO) successfully organized the “2025 MSO X SJM Collaboration Plan – Festive Community Activities – Tuen Ng Festival, preparing rice dumplings and a community care activity for Children’s Day.

SJM also organized a team of volunteers to participate in the “Play Unified Play Sports – 2025 MSO Flag Selling Promotion” hosted by MSO on 13 April. The funds raised from this activity will support individuals with intellectual disabilities.

SJM has invited various associations to experience “SJM Sea Cruise – Love Sets Sail”. Those invited include the Macau Deaf Association, the Associação dos Familiares Encarregados dos Deficientes Mentais and the Centro de Educação para Crianças com Problemas de Audição, the Associação de Juventude Voluntária de Macau, the Macau Association for Intellectual Development Services and the General Union of Neighbourhood Associations of Macau.

To support “World Blood Donor Day” on 14 June, SJM held its fourth “Give Blood, Give Love” campaign on 5 and 6 June at Grand Lisboa Palace Resort Macau. This followed three previous “Give Blood, Give Love” campaigns held in January, March and May at Grand Lisboa Hotel and Jai Alai Oceanus.

SJM donated over 5,000 items in good condition to various organizations on 8 and 15 May. The recipient organizations included the Salvation Army Rui Xi Integrated Service Centre for Senior Citizens, the Salvation Army Recycling Programme, the Happy Market Social Enterprise of the Fuhong Society of Macau and the Baptist Oi Kwan Social Service of Macau TEEN’s Youth Integrated Service Centre. The donated items comprised tableware, kitchen utensils and stationery, aimed at repurposing unused resources.

In addition, SJM organizes a variety of charitable activities, from family workshops to music therapy sessions at care homes. SJM also places great emphasis on employees’ professional skills, health and safety, including holding the “Fifth Edition of the SJM Vocational Skills Competition”. It continues to organize a “Health Carnival” and participates in various sports competitions.