• During The NBA China Games 2025, Sands China and NBA Cares launched the “NBA Cares x Sands Cares Community Impact Week”.
• The five-day event ran from 8 to 12 October, featuring a variety of outreach activities including basketball exchanges with local schools and the distribution of boxed lunches to the community.

The “NBA Cares x Sands Cares Community Impact Week” united the community from 8 to 12 October during The NBA China Games 2025, with over 2,200 volunteers and community members, including Sands Cares Ambassadors, joining outreach activities.

NBA Legends such as Mitch Richmond, Tim Hardaway, Yao Ming, Shawn Marion and Deron Williams participated in inclusive, interactive and engaging activities that promoted compassion and care, as did current players from the Phoenix Suns and Brooklyn Nets.

Patrick Dumont, President and Chief Operating Officer of Las Vegas Sands Corp, said, “As far back as the opening of Sands Macao in 2004, our company has placed service to the Macau community among our top priorities. Over the course of two decades now, our dedicated team member volunteers have given their time and energy to make a meaningful difference in this community.

“NBA Cares and Sands Cares have been outstanding partners for this five-day community impact initiative during The NBA China Games 2025. We are excited to see the positive effect in the community, especially on local youth, children and those in need. We appreciate all who participated and gave their support.”

Dr Wilfred Wong, Executive Vice Chairman of Sands China Ltd, added, “We are thrilled to have partnered with NBA Cares to bring the community impact week to life. Not only did we invite NBA Legends and players to engage directly with the Macau community, sharing skills with local students and with rural coaches and students from Guizhou and Inner Mongolia, but we also distributed boxed lunches to the underprivileged and connected closely with members of social service organizations. These activities and more fully demonstrated the powerful impact that sports-driven philanthropy can have on our community.

“We extend heartfelt thanks to NBA Cares for their strong support, the passionate participation of NBA Legends and players, the enthusiastic cooperation of local service organizations and schools, and the wholehearted involvement of students and teachers from Macau and those who travelled from the Chinese mainland. We also express deep gratitude to our Sands Cares Ambassadors and other volunteers for their selfless contributions. The collective efforts of all who were involved made this week more impactful and meaningful. Looking ahead, Sands China will continue to make use of its resources to give back to the Macau community, taking concrete actions to care for society and help more people feel the warmth of community support.”

Events of the “NBA Cares x Sands Cares Community Impact Week”On 8 October, Mitch Richmond and an NBA coach ran a youth basketball exchange for 200 students from Lou Hau High School and 12 coaches and students from rural Guizhou and Inner Mongolia from NBA Cares’ “Her Time to Play” initiative.

On 9 October, Suns and Nets players led a basketball clinic for local schools and “Her Time to Play” coaches and students for Impact Week’s official tip-off event, where they also packed goodie bags and health kits to distribute in the community.

On 10 October, Tim Hardaway and other volunteers distributed boxed lunches and health kits to 200 local residents at Fuhong Society of Macau’s Pou Choi Centre.

On 11 October, Shawn Marion and Sands Global Ambassador David Beckham helped out at a basketball carnival that featured interactive games and exciting performances, attended by 120 family members of local social service organizations.

And on 12 October, Deron Williams and current WNBA player Myisha Hines-Allen inspired local schools’ girls’ basketball teams with the “Her Time to Play” basketball clinic at the NBA House.

More than 300 volunteers, including Sands Cares Ambassadors, served the attendees of community impact week. In recognition of their selfless dedication, Sands China will present each volunteer with a certificate of appreciation.

Sands China established the Sands Cares Ambassador Programme in 2009, providing an organized platform for team members to continue serving the community. During the program’s 15th anniversary last year, Sands China called on all sectors of society to answer the call to “#BeMyVolunteer” and join the company’s effort to encourage more people to volunteer with Macau’s social service organizations.

Sands China carries out its community initiatives, like the impact week and the Sands Cares Ambassador Programme, under the Sands Cares global corporate citizenship program. With Sands China being an important stakeholder in the local community, the Sands Cares is an influential tool to carry out the company’s unwavering commitment to contribute to society, serving as an important connection between Sands China and local residents.