• The “NBA Cares × Sands Cares Community Impact Week 2026” successfully concluded recently.
• The five-day event attracted a total of 2,900 participants.

Co-organized by Sands China and NBA Cares, the “NBA Cares × Sands Cares Community Impact Week 2026” successfully concluded recently. As a key extension of The NBA China Games 2026, the five-day event fully embodied Sands China’s dedication to community service, bringing the benefits of the world-class NBA event into the Macau community.

The initiative received overwhelming support and participation, engaging over 2,900 individuals, including NBA legends, coaches and players; students from Macau, the Greater Bay Area (GBA), and Hainan Province; members of Macau’s social service organizations; senior executives from Las Vegas Sands and Sands China and Sands Cares Ambassadors.

The week-long event saw renowned NBA legends, current players and coaches, along with prominent figures in the sports world, visiting Macau schools and communities. Among the participants were NBA legends Ray Allen, Shawn Marion, Yao Ming, Mitch Richmond, Stephon Marbury, Cuttino Mobley and Chris Bosh, alongside Chinese basketball star Ding Yanyuhang, China women’s basketball national team player Zhang Ziyu, Olympic gold medalist in short track speed skating Wang Meng and Sands Global Ambassador Sir David Beckham.

Patrick Dumont, Chairman of the Board and CEO of Las Vegas Sands Corp., and Chairman of the Board and Non-Executive Director of Sands China Ltd., said, “With the successful conclusion of The NBA China Games 2026, we are delighted to have extended the positive impact of this world-class sporting event into the Macau community, creating valuable opportunities for people of various ages and backgrounds to connect and engage. This year’s Impact Week brought together more than 2,900 students, community members and volunteers, who shared in the excitement and care inspired by the event, while enabling NBA players and legends to experience first-hand Macau’s diverse and inclusive attributes. The program demonstrated the power of sport to connect people, foster inclusion and inspire the next generation.

“We extend our sincere gratitude to the Macao SAR Government, NBA Cares, our community partners, and the Sands China team members and Sands Cares Ambassadors for their steadfast support and active involvement, which helped bring this meaningful Impact Week to life. Looking ahead, we will continue to support the Macao SAR Government’s policy direction and draw upon Sands China’s extensive experience and strengths in attracting and staging world-class events. By further enhancing the synergies generated through the ‘Tourism+’ initiative, we aspire to contribute fresh impetus to Macau’s economic diversification.” 

Five-Day Event Brings NBA to the Community

On Wednesday, the first day of Impact Week, Youth Day brought together 200 young participants from the GBA and Hainan province, who took part in basketball training, interactive exchange activities and friendly matches under the guidance of NBA legends and coaches. Through sport, the event fostered connections and friendships among young people across the Greater Bay Area.

The second day, Tip-Off Day, attracted approximately 400 participants, including representatives from various organizations and local and international media outlets. Current players from the Dallas Mavericks and Houston Rockets joined local students in a basketball clinic and to assemble goodie bags, enabling participants to enhance their basketball skills while extending the spirit of caring into the community.

On Friday, School Day, an NBA legend and coaches visited Yuet Wah College, Macau, where they engaged with local students for a basketball clinic and a Chinese calligraphy experience. The event offered students a valuable opportunity to learn first-hand from world-class basketball professionals while promoting cultural exchange between East and West. Approximately 600 people participated in the day’s activities.

On the fourth day, Health and Wellness Day, NBA legends joined executives from Las Vegas Sands and Sands China, together with social group Happy Kitchen, a subsidiary of the Fuhong Society of Macau supported by Sands China, to prepare and distribute 200 boxed lunches to people in need in Macau. The initiative provided a total of 1,500 meals to beneficiaries in the community. The day also featured wellness workshops aimed at promoting healthy lifestyles and well-being.

The Impact Week concluded with Sunday’s Community Basketball Carnival, held at NBA HOUSE at The Venetian Macao and attended by a total of 200 participants, including NBA legends and coaches, athletes from the Macau Special Olympics, members of local social service organizations and Sands Global Ambassador Sir David Beckham. Through a basketball clinic and family-oriented interactive experiences, the carnival promoted community engagement and social inclusion.

Sands Cares Ambassadors Lead Community Service

Throughout the week, nearly 200 Sands Cares Ambassadors actively contributed to the various events. Working alongside NBA players, coaches, and community members, they reached out to schools and communities, promoting care and fostering meaningful connections. Their hands-on participation ensured the smooth progression of the initiative and reflected Sands China’s corporate commitment to giving back to society.

70,000 visits for NBA HOUSE

In addition to the Impact Week, the expanded and enhanced NBA HOUSE Macao 2026, free and open to the public, was held over five days at Halls A and B of The Venetian Macao’s Cotai Expo, where it was widely enjoyed by residents and visitors alike, attracting more than 70,000 visits.

NBA HOUSE served as a basketball-themed festival that combined basketball, music and entertainment, fashion and retail, interactive technology and specialty dining offerings, extending the excitement of the games beyond the court to a broader audience. In doing so, it expanded the reach of the event, enriching Macau’s “Tourism + Sports” offerings, and further reinforcing Macao’s position as a “World Centre of Tourism and Leisure.”

NBA Cares x Sands Cares Community Impact Week 2026” was an initiative of Sands Cares, the global corporate citizenship program of Sands China’s parent company. As an important stakeholder in the Macau community, Sands China has actively fulfilled its corporate social responsibility for more than two decades. Through the program, the company strives to connect with and serve the community, give back to society, and work alongside different sectors to build a more vibrant and inclusive Macau community.