- New Macau signs its 15th strategic partnership agreement.
- The Association aims to promote the significant meaning of the “Unity in diversity” of the Chinese nation, among other initiatives.
The Association for the Promotion of Chinese Ethnic Unity (APCEU), established in Macau in 2005, has signed a strategic partnership agreement with New Macau for the mutual benefit of both organizations.
Under the agreement, the parties will cooperate in several different ways. New Macau will promote the activities of the APCEU through its media channels such as its website, email newsletter, Facebook page and quarterly print volume. A dedicated strategic partner page on the New Macau website will soon be created. The APCEU logo will be featured on this strategic partners page and in each New Macau weekly newsletter. The parties will liaise regarding APCEU’s events, initiatives and activities, while APCEU will assist New Macau in enhanced promotion and distribution of the New Macau website, email newsletter, Facebook page and quarterly print volume.
Under the agreement, APCEU will provide New Macau with access to its events where appropriate.
Vong Veng Hin, Chairman of the Association for the Promotion of Chinese Ethnic Unity (APCEU), said, “Thank you to New Macau for the invitation to collaborate. Since 2009, APCEU has promoted cultural and business exchanges in Macau, fostering interest in national ethnic unity and cross-strait developments. By the end of 2024, over 4,500 cross-strait compatriots have visited Macau. We aim to partner with more platforms to enhance Macau’s role in cross-strait interactions. Promoting societal understanding of national conditions and recognizing ethnic unity is a long-term endeavor. Our collaboration with New Macau promises inspiring insights and broader social benefits.”
Ivone de Jesus, Project Director of New Macau, said, “I am delighted to announce our collaboration with the Association for the Promotion of Chinese Ethnic Unity, aimed at leveraging Macau’s role as a platform for cross-strait interactions and deepening society’s understanding of national affairs and ethnic unity. Having participated in their events, I have witnessed firsthand their dedication to promoting minority cultures. We believe this partnership will bring greater insights and social benefits, fostering understanding and respect among different ethnic groups.”
About the Association for the Promotion of Chinese Ethnic Unity
The aim of the Association for the Promotion of Chinese Ethnic Unity (APCEU) is to promote the significant meaning of the “unity in diversity” of the Chinese nation, to carry forward the traditional virtues of Chinese society and to introduce the history, current situation and development of China’s politics, economy, education, culture, customs and more to the public. It seeks to utilize Macau’s platform role to foster harmony and unity among various ethnic groups, encourage mutual cooperation and progress, promote peaceful reunification of the motherland, and to gather strength for the rejuvenation of the Chinese nation.
About New Macau
We describe New Macau as “The definitive record of economic diversification initiatives in Macau”.
New Macau seeks to play a leading role in raising awareness of such issues and closing the communications gap in Macau by providing the first dedicated, independent media channel focusing exclusively on the economic diversification initiatives in the region.
New Macau aligns with the Macau government’s focus on economic diversification. The government’s “tourism+” strategy emphasizes areas like Big Health, New Tech, Modern Finance, and Sports, Arts, and Culture for Macau’s future. New Macau will prioritize these sectors, reflecting both economic diversification and social responsibility, with a potential for additional areas to be explored in the future.
The New Macau brand is comprised of four main channels: the new-mac.com website, a weekly email newsletter which issues at 12 noon Macau time each Wednesday, our social media channels including Facebook and LinkedIn, and a hard-cover encyclopedia-style reference book titled New Macau and published in the month following each quarter. All channels showcase New Macau initiatives undertaken in Macau, and all content is published in Chinese and English.
New Macau is a “one-stop shop” for busy members of Macau society, particularly government officials, to understand the economic diversification initiatives being executed in Macau, and seeks to engage government departments, NGOs such as Macau associations, as well as Macau industry and the community at large. New Macau signs collaboration agreements with major Macau companies and other organizations to help drive its mission of reporting on and raising awareness of economic diversification initiatives in Macau.
